Building Brands
Creating Partnerships

About Us


Our Experience

We are an East of Scotland based Brand Management Company, formed in 2017 by Jane Kennedy.  We work with Brand Owners, Licensees & Artists advising, creating and delivering  successful  brand partnerships & consumer products programmes .


Our Rule of Thumb

We're all different and that is a great thing! 

Rule of Thumb celebrates  this and that is why we offer a bespoke approach to each of our clients.

Whether you are an up and coming artist or a global brand, we can help you negotiate your talent contracts,  extend your brand through dynamic partnerships or build your brand into an evergreen.  

If you want your artwork on a tea towel - we  can do that too!


Why Us?

We have over 20 years experience successfully delivering and negotiating a diverse portfolio of international licensing and brand partnerships for talent and brands including  One Direction, Little Mix, NFL International, Manchester 2002 Commonwealth Games , Mr Bean, Simon's Cat & The Science Museum London - just to name a few. 

Drop us a line to find out how we can help you.

Drop Us A line

Always available for a coffee!